What are the Benefits of Using Dealer Management Software (DMS)

Lester D'Souza, Auto Tech Outlook | Monday, September 28, 2020

The automotive sector is using dealer management software so that they can efficiently and easily manage business-related things.

FREMONT, CA: Dealer management software is a type of enterprise resource planning (ERP) software exclusively for the automotive industry. Dealer management software helps automate automotive dealers' business processes by managing supply, customer relationships, digital marketing, and storing financial documents. Dealer management systems embed critical business operations into one software, and hence the automobile dealer can track and monitor their business with the help of a system from anywhere in the world. This not only uplifts the degree of business management but also reduces the cost of business operations.

Inventory management

Dealer management software is used to track and store inventory levels, imports, and distribution data. In addition to the inventory levels, data management software also helps store vehicle history, pricing information, and buyers' guide for different automobile brands and models. This makes every information required by the dealer available at a click of a button and reduces the delay in orders and product delivery.

Top 10 Dealership Management Consulting/Services Companies - 2020Customer management and engagement

The website and apps of automobile dealers can be integrated to the dealer management software. Hence, leads generated through business websites and apps can be recorded and tracked. This helps the sales team get in touch with potential customers through emails and calls, and the conversation history can be recorded for future reference. With these customers, data dealers can enhance their customer engagement and management strategies. With the help of embedded email and chat tools, the dealers can engage with their customers to resolve queries or even wish them on birthdays to improve client relationships.

Integrated payment gateway

Automobiles have longer product lives in comparison to consumer electronic or fast-moving consumer right products. Hence, it is of utmost importance to store financial transactions, such as invoices, loan documents, and insurance policies, while dealing in automotive. Through dealer management software, automobile dealers can record the proof of every transaction and store the relevant information for future reference. Besides, advanced dealer management software is integrated with payment gateway and offers loan application services in collation with the dealers' financial partners.

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