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Smart Eye Rolls Out AIS to Improve the Safety Standards of Vehicles

Auto Tech Outlook | Friday, March 19, 2021

Smart Eye Rolls Out AIS to Improve the Safety Standards of Vehicles

Smart Eye breaks new ground by introducing the AIS to improve public transportation and commercial vehicle safety standards.

FREMONT, CA: Smart Eye, a prominent developer of AI-based eye-tracking technology, breaks new ground with the introduction of AIS. After more than two decades of providing eye-tracking services to the automotive industry, the company introduces a comprehensive driver monitoring system to improve public transportation and commercial vehicle safety standards.

Smart Eye has been the world's leading manufacturer of AI-powered eye tracking solutions for driver monitoring systems for more than 20 years. For the first time, the organization has merged its cutting-edge technologies with its automotive-qualified hardware. The outcome is the AIS, an automotive-grade driver monitoring device of high quality but a low cost that will mainly be offered to commercial vehicle fleets and the automotive aftermarket.

Human error is responsible for over 90 percent of all traffic incidents and is often triggered by driver distraction, fatigue, or intoxication. China already has regulations mandating driver monitoring systems in commercial vehicles, and similar developments are ongoing in the EU and other parts of the world. Drivers of commercial vehicles are often subject to drowsiness or distraction during long-distance drives and night shifts. To avoid this, the AIS employs gaze tracking to guarantee that drivers remain concentrated on the lane, thereby lowering the number of accidents.

The AIS is fitted with a range of innovative safety measures to help protect drivers, passengers, pedestrians, and other road users. The machine may identify a wide variety of faces, including those partially concealed by face masks or sunglasses. The AIS identifies diversion and risky activities such as eating, drinking, smoking, or talking on the phone by monitoring the driver's eye, ears, and head movements. The system even warns the drivers if they are getting drowsy.

"What makes the AIS unique is that it's based on Smart Eyes' long experience within the automotive industry. Over the last few years, we have put all our effort into making sure the AIS is automotive qualified and delivers reliable, precise results. We believe in offering an ultra-high-quality system to the market, and our goal is that the AIS will be improving road safety in the whole world," says Martin Krantz, CEO, and founder of Smart Eye.

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