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Ralle, Bicester Heritage-Based Creatives Reveal New Ferrari Tracking Car

Auto Tech Outlook | Wednesday, September 08, 2021

Ralle, Bicester Heritage-Based Creatives Reveal New Ferrari Tracking Car

Bicester Heritage-based creatives, Ralle, set to share the Ferrari tracking car at the British car show.

FREMONT, CA: With the debut of their new Ferrari tracking car, Ralle, Bicester Heritage-based content creatives, is prepared to take the motoring world by storm. Following cooperation with Talos Vehicles, the rig was assembled in seven days and will allow the small team to take unique shots and footage, revealing the twists and turns of popular circuits from a never-before-seen perspective.

The Media Group, which includes Ralle and sister company Petroleum & Co., is the creative dream of brothers Jimmy and George Howson and has been at Bicester Heritage since 2019, working with a team of 45 onsite specialists and other well-known brands, including a recent partnership project for Goodwood FOS and Aston Martin, films with Porsche and Type7, and a new video consignment offering with Colt.

Ralle has unveiled their tracking car at the British Car Show in Farnborough, with a successful Instagram and social media presence from the 19th to the 22nd of August 2021. Ralle is a dynamic addition to the greater Bicester Motion site, which includes Bicester Heritage and is envisioned as a leading destination for mobility technology and experience, past, present, and future.

Jimmy Howson, Founder, Ralle, said, “We have been exploring different means to capture unique, high-speed shots for some time, and our Ferrari tracking car is the result of weeks of planning and adjustments. Its an exciting time for Ralle as we hope to take our skills and brand reach to a range of new audiences at Farnborough and beyond.”

Philip White, Senior Brand and Marketing Manager, Bicester Heritage, adds, “Ralle are a disruptive and dynamic presence here at Bicester Heritage, a veritable force majeure for us here onsite in terms of providing content and imagery that truly takes you trackside in a matter of seconds. The launch of their new Ferrari track car, and the speed at which the young team have put this together, is great news for the future of how automotive industry content is created and consumed.”

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