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Hyundai Motor Groups Picks NVIDIA's DRIVE Platform for its Future Models

By Auto Tech Outlook | Friday, November 27, 2020

For Hyundai Motor Group, normalizing the high-performance, energy-efficient NVIDIA DRIVE platform for its future models facilitates a seamless and incessantly enhanced in-vehicle AI user experience.

FREMONT, CA: NVIDIA and Hyundai Motor Group announced that the automaker’s entire lineup of Hyundai, Kia, and Genesis models would come standard with NVIDIA DRIVE In-Vehicle Infotainment (IVI) systems starting in 2022. These fleets will feature a rich, software-defined Artificial Intelligence (AI) user experience that is continually updatable, from entry-level to premium vehicles.

Recent advances in AI and accelerated computing have unlocked the door for next-generation cars and trucks to gain new functionality, competencies, and improved safety features added after the vehicle is bought. With a centralized, software-defined computing architecture, future cars can always have modern AI cockpit features.

For Hyundai Motor Group, normalizing the high-performance, energy-efficient NVIDIA DRIVE platform for its future models facilitates a seamless and incessantly enhanced in-vehicle AI user experience. NVIDIA DRIVE comprises a hardware and software stack, empowering Hyundai, Kia, and Genesis IVI systems to feature audio, video, connectivity, navigation, and AI-enhanced connected car services.

“At Hyundai Motor Group, we’re committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car. The NVIDIA DRIVE platform is proven — it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles,” said Paul Choo, Senior VP of electronics tech unit, Hyundai Motor Group.

Hyundai Motor Group has been working together with NVIDIA since 2015—with the Genesis GV80 and G80 presenting an advanced IVI system powered by NVIDIA DRIVE. The corporations have also been collaborating to create an advanced digital cockpit for release in late 2021. The recent announcement takes the association a step further, with Hyundai Motor Group standardizing on NVIDIA DRIVE for its fleet of vehicles marking the automaker’s commitment to integrating the capacity to support future applications and features.

“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago,” said Ali Kani, VP of autonomous vehicles, NVIDIA. “Now, we are once again transforming these systems through the power of AI — helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”

Enabling a Connected Car Operating System

NVIDIA will allow Hyundai Motor Group to roll out its innovative Connected Car Operating System (ccOS) across future models. Established in-house by Hyundai Motor Group, the new ccOS will bring together the vast amount of data generated by the vehicle and its network of sensors, and external connected car data centers, offering a more pleasing and convenient experience for the driver and occupants. ccOS also includes an integrated architecture for a new connected car service platform, or ccSP, an open platform allowing a wide range of partners to deliver relevant services to buyers. Hyundai Motor Group will disclose more details surrounding its upcoming IVI and ccOS competences in line with future vehicle declarations.

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