By Auto Tech Outlook | Wednesday, July 31, 2019
A guided experience through vehicle appraisal tools can boost sales.
FREMONT, CA: MAX Digital, a leading company that provides digital retail solutions and dealership software solutions for retailers in the automobile industry, has launched MAX My Trade. It is an automotive appraisal software that helps retailers improve the trade-in process by engaging the customer in the process of appraisal from the beginning itself. The tool enables a guided experience through a rating based system.
The collaborative tool is designed to create an excellent customer experience as well as enable retailers to make substantial profits in the process. With the software installed on any device, a salesperson and a customer go about rating a vehicle on a 10-point scale. Both parties evaluate various aspects of the car like the interior, the tires, and brakes. After the rating process is completed, the system generates a market-based report with prices that take into consideration the ratings given by the customer as well as the ratings assigned by third party reviewers on popular websites. The sales manager gets to make the final offer price for the product.
The major advantage that this tool provides to the dealers is that it allows them to involve the customer deeply. This creates a great experience for the customer and makes them feel that they had a role to play in the process. The pricing seems fair and transparent. As it enables the provision of inputs, the whole process of trade becomes positive.
MAX My Trade also possesses profitability reporting tools that help dealers to monitor sales and outcomes easily. Hence, the tool improves the sales process and also gives the option of accessing reports and comparing profits. The newly launched application can make sales faster and result in higher CSI.
MAX Digital has been delivering relevant solutions and professional tools for automobile dealers. Driven by innovation, the company's catalog of management services and retail software, have given dealers the opportunities to sell better.