Bennett Whitnell Has Been Named Vice President Of Sales At Procede Software

Auto Tech Outlook | Friday, April 29, 2022

Whitnell, a long-time industry expert, has been hired to head sales efforts and drive market development in the commercial vehicle and heavy-duty truck industries.

Fremont, CA: Procede Software has been a significant provider of enterprise-level Dealer Management Solutions (DMS) for the heavy-duty commercial vehicle industries. Excede is trusted to operate the operations of the industry's major dealerships in the United States and Canada because of its comprehensive functionality among all dealership departments, excellent dependability, and strong integration with OEM suppliers.

Bennett Whitnell has been elected Vice President of Sales at Procede Software, a leading heavy-duty commercial vehicle dealer management system (DMS) and solutions supplier. Whitnell, who formerly worked as Procede's Director of Business Intelligence, brings to his new position a lifetime of expertise, a love for the business, and a thorough awareness of the problems dealerships confront.

Whitnell's new job will require him to work with both potential new and current dealerships to ensure they fully appreciate the advantages of collaborating with Procede Software. 

"I am honored to serve the heavy-duty commercial vehicle industry and share the incredible value Procede offers in terms of both our software capabilities and our people," said Whitnell. "Changing a business system is a critical decision that impacts the future success of any dealership. I feel fortunate to be able to play a role in moving the industry forward."

Whitnell is a long-time industry expert who grew up inside the dealership sector; before joining Procede, he worked for prominent commercial vehicle business advising companies and cofounded his boutique analytics company. Whitnell brings his prior expertise as Procede's Director of Business Intelligence to his new position.

Procede just published Excede v10.2, and it provides substantial enhancements to parts processes and automates repetitive operations across all departments to increase productivity and generate efficiency. Like all of its products, the current edition of the business system was built using feedback from customers who participate throughout the Procede Insider Program. The program is intended to guarantee that the software is advanced in ways that have the greatest commercial impact.


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