Yossi Vardi, CEO & Co-Founder
Along the trails of technology evolution and its penetration across various industries, threats and vulnerabilities arise for which defense methods are developed in a catch-up to patch-up fashion. Given the maturity and critical role of the transportation industry in managing physical assets, hidden vulnerabilities are death valleys. While there simply cannot be any room for security loopholes in the connected vehicle industry, the truth is, most threats are still unknown. The conventional security solutions that are built on the principles of protection against known threats only give a partial answer, leaving the automotive businesses at risk. “The background to founding SafeRide was the vision to provide a holistic security solution that is based on the 20 years of experience we gathered in the cybersecurity and AI domains,” says Yossi Vardi, CEO and Co- Founder at SafeRide. Israel-based SafeRide Technologies is one among those entities sworn-in to secure the emerging realms of connected transportation.
The company’s team comprising experienced cybersecurity pioneers has positioned SafeRide on the high ground to edge out security mishaps.
SafeRide’s vSentryTM suite offering adopts a three-pronged approach to provide holistic cybersecurity architecture for vehicle threat prevention and corresponding discovery of vulnerabilities and anomalies. The vSentryTM In-Vehicle module—which can be installed on a Telematics Control Unit or other connected ECU—is purpose-built for monitoring vehicle data sets for detection and prevention against known ‘rules-based’ threats. At the core of vSentryTM suite is vXRayTM the AI-powered engine for anomaly detection. vXRay™ has been built to perfection by using thousands of hours of recorded data, across different commercial vehicle models in diverse driving conditions. Building upon the data from the in-vehicle layer, vXRayTM is capable of delivering monitoring and analytics of application behavior to impart bird’s eye visibility into vehicle operations. The data collected from the vehicles goes through different data processing methods including principle component analysis, dimension reduction, and clustering, to profile the internal states of the vehicle. Adding more value, the vSentry Cloud smoothly knits the two modules to ultimately deliver valued added fleet-level control and visibility. From accessing the most basic level of information such as vehicle logs to providing alerts based on the severity of a security incident, SafeRide’s cloud offering helps orchestrate and strategize all-round cybersecurity initiatives for the connected vehicles ecosystem.
Although SafeRide’s typical clients include tier-1 makers of in-vehicle computing systems, given the universal need for security, vSentryTM has also gained interest among original equipment manufacturers in the automotive industry. An Asia-based tier-1 supplier developing Advanced Driver Assistance System (ADAS) for AV/EV buses has partnered with SafeRide to protect and profile the behavior of their autonomous fleet of vehicles. In another instance, a client in Europe leverages vSentryTM to protect their In-Vehicle Infotainment (IVI) and next-generation central gateway systems.
“Our solution enables protection of connected applications for commercial transportation, including telematics gateway, connectivity gateway, ADAS, and IVI system,” mentions Vardi. SafeRide recently showcased their product’s capabilities at CES 2018. Through a single demonstration, the company’s machine learning powered stack was able to pinpoint vehicle behavior changes and provide timely alerts. The executive team at SafeRide Technologies comprises some of the brightest minds in the cybersecurity and data science and AI landscape, many of whom carry more than 20 years of experience in the field.