MAX Digital Powers DealerCenter Enhanced Market Pricing

By Auto Tech Outlook | Friday, October 04, 2019

CHICAGO: DealerCenter has partnered with MAX Digital to provide their independent dealersaccess to powerful market-based pricing and appraisalintelligence through DealerCenter’s all-in-one dealer management system and mobile solution.

“MAX Digitalis known for their superior data. The independent dealers are sometimes underserved by top-tier tools, so we strive to close those gaps. Being able to grant access to the level of detail MAX provides by market across our dealer network is a homerun for our customers,”said Barry Lane VP of Business Development DealerCenter.

“Accurate, market-based pricing continues to grow in value and we are consistently optimizing the quality of our data for every level of our customers,” shared Mike Cavanaugh, EVP MAX Digital. “This partnership is such a clear win-win-win with DealerCenter providing a convenient way for independent dealers across the nation to upgrade to MAX data while remaining within the seamless DealerCenter experience.”

MAX Digital established data operations in this category with the founding of FirstLook in 2001. Over the years data has continued to expand as a focus area within the company, today processing millions of VINs daily andfiltering them to provide the cleanest, most accurate results. That foundation of vehicle market data is then expanded with updated vehicle packages and information, so pricing to market with precision is easy.

For more information on MAX Digital’s data platform and available integrations, see maxdigital.com. To take advantage of this valuable program,independent dealers can contact their DealerCenter representative.

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