CHICAGO: MAXDigital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily.
Dealerships using the MAX data platform, including MAX Digital Showroom and MAX Ad products are able to feature the work the dealership has done to get a used-car frontline ready. Repair items such as new wiper blades, oil changes, or new tires are displayed with simple icons in all vehicle ads.
“Online shoppers and your sales staff are able to see the full value put into the vehicle they are considering purchasing,” said MAX Digital Executive Vice President, Mike Cavanaugh. “These items show the attention to maintenance the dealership is providing, driving up the value of the vehicle and supporting fair and transparent pricing.”
The service completed area can be fully customized by account, including naming conventions for any dealership. MAX Digital allows the ability to preset standard service bundles or items to automatically display, as well as custom vehicle detail. A specific dollar value can also be associated to individual items or service bundles.