There are instances of products that have driven group and store performance over the years. Items that have a strong presence on the specialized side of the business include clay bars, odor bombs, headlight restoration kits, and, most recently, ceramic coatings.
FREMONT, CA: With the evolution of vehicle technology over the years, even the most committed DIY’er perhaps walks into auto parts shop fewer times per year than they did a decade ago. Longer oil drain intervals and more dependable original equipment parts have permitted this behavior. As a result, businesses need to drive innovation, or they will fall behind, giving the consumer a persuasive reason to walk through the door.
There are instances of products that have driven group and store performance over the years. Items that have a strong presence on the specialized side of the business include clay bars, odor bombs, headlight restoration kits, and, most recently, ceramic coatings. These are products that body shops, professional detail shops, and dealerships used long before they found their way on top of retail shelves. With the increased sales annually, it has been shown that when they are packaged well, priced correctly, and come complete with clear, how-to instructions, these items substantially can perform very well at retail locations.
Additionally, another example includes turning a can of refrigerant into a DIY kit comprehensive of the tool required to recharge an AC system. The event turned out to be a huge success and now makes up for over 50 percent of category sales. More to the point, it also drove up the average selling price and grew the category by making it easy for the customer to do the job. These enhancements can be considered as innovative uses of products now accessible on retail shelves in the automotive aftermarket that facilitate drive foot traffic back to retail stores.
While the automotive aftermarket industry might not be as pioneering as consumer electronics, but there are products in the market that are trendy and compelling for reasons—those involving driving foot traffic and category sales volume.