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How is Automotive Technology Driving a New Reality?

Lester D'Souza, Auto Tech Outlook | Thursday, December 24, 2020

Augmented reality (AR) is at the cusp of altering the way the world lives, works, and also plays it is altering the way people drive with the help of AR automotive technologies.

Fremont, CA: The automotive industry is a very fertile ground in terms of innovation and leading carmakers. Additionally, independent service vendors are investing millions in the development of Artificial Intelligence (AI) and AR-powered systems that can transform the driving experience. Research states that the total AR automotive market will expand at an annual rate of 177 percent, reaching $5.5 billion by 2022. Here are the areas where the leading marques are already making extensive use of AR automotive tech.

Eyes on the road

Improving the driver’s safety is the primary aim of every car manufacturer. Integrating head-up displays (HUDs) reduces the chance of dangerous distractions by displaying essential information directly into the driver’s line of sight, that is, on the windshield. With the help of AR, a HUD can project important data like the car’s speed, the state of the vehicle’s systems, and navigation instructions, along with safety warnings such as traffic pattern changes or adverse weather conditions.

Remote Roadside Assistance

AR can play a key role in providing faster and more effective roadside assistance, meeting the immediate needs of motorists who find themselves in a high-stress environment. These solutions enable the drivers to use their smartphone cameras to transmit images or video of their dashboards or engines to contact centre agents or virtual visual assistants, which will give them the fastest possible remote diagnosis and guided customer rectification. Top 10 Connected Car Solution Companies – 2020

Given the high costs of breakdown recovery, the auto clubs and insurers are acknowledging the advantages of empowering motorists to diagnose and fix many common issues, slashing mechanic dispatch rates, and delivering augmented levels of customer satisfaction.

The AR Owner’s Manual

Car manufacturers were the early adopters of AR manuals, allowing owners to use their smartphones or tablets in order to get acquainted with their new vehicles. AR automotive owner’s manuals enable the carmakers to educate drivers about technical features and maintenance guidelines, allowing them to spend more time on the road and less at the shop.

AR is highly effective in meeting the ever-rising demand for tailored automotive experiences. AR automotive technology serves as the underlying technology for HUDs, remote roadside assistance and AR-based owner manuals.

Exciting times are ahead for the automotive industry with an increase in driving safety and efficiency, delivering more personalized products, and also driving next-generation smart solutions.

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