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How Does Inventory Management Help in Used Car Dearlerships

Lester D'Souza, Auto Tech Outlook | Friday, March 26, 2021

Inventory management software makes it simple to gather information about the used car and automatically display it on a Vehicle Display Page (VDP).

FREMONT, CA: Inventory management for car dealerships enables businesses to arrange their cars, quickly find vital information about the used vehicles, and merchandise the offerings online. Customers used to go to dealerships to look at cars, but now most of the process is done online. Inventory management software has a lot of advantages for the used car dealer website. Here are top four reasons why inventory management is critical for marketing used vehicles.

Save Time by Organizing the Product Range

Keep track of the vehicles and sort them by make, model, year, price, and other factors. VIN (Vehicle Identification Number) decoding allows one to enter the vehicle's number, and all pertinent information about the vehicle is automatically displayed on the vehicle display page with a click of a button. It is simple to create different categories for the customers to find the type of car they need with all the information one needs about the used vehicle and its characteristics readily accessible and easy to find.

Showcase the Cars

Create a virtual showroom for the vehicles on the website. Inventory management software makes it simple to gather information about the used car and automatically display it on a Vehicle Display Page (VDP).

Make Use of Dynamic Inventory Advertisements.

Consider a scenario where the used vehicle page is matched to a customer in the area who is looking for the exact vehicle. It is like online dating, but for cars. Dynamic inventory ads accomplish exactly that. To get started, a business will need a Google Ads manager account for the dealership and individual VDPs for each of the vehicles.

Target Specific Users

Inventory management enables businesses to be more strategic in customer selection. Unlike new car dealerships, used car dealerships will target customers looking for specific vehicle specs, price ranges, or mileage ranges. Customers are more likely to come across the VDPs and stay on the website if a firm demonstrates its individual cars and important details.

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