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E-Commerce can Address the Challenges of the Automotive Industry

Auto Tech Outlook | Friday, September 11, 2020

FREMONT, CA: Past few years have witnessed a significant shift from the in-store shopping toward e-Commerce. All the niches, whether it is food products, fashion, electronics and home appliances, beauty products, or medicines, are available online. However, despite all other industries leveraging e-Commerce, there is one such industry that is yet to unleash its true potential in the e-Commerce field, and that is the automotive industry.

Though the widescale sale of automobiles will take time as it’s a long-term investment, and people are yet to trust the idea. Still, the automotive e-Commerce industry is expected to cross $12 billion in 2019 and can cross $19 billion by 2022. However, multiple challenges must be addressed for the automotive industry to flourish:

Smooth Information Exchange

There are numerous automotive variants and their parts. Thus, to supply such an amount of information to the customers is challenging. For addressing queries, the automotive industry can utilize an automotive e-Commerce software solution.

Complete automotive information such as product details, client information, inventory information, order, shipping, and payment details, can be automated in real time through enterprise resource planning (ERP).

Optimized Order Processing

With a wide range of components and customizations, manual processing is highly complex. On the contrary, a web store is not just useful for the customers, but it also allows the seller in streamlining the orders, especially in B2B, where web store effectively avoids any errors even when bulk ordering is involved.

Simplified Product Search

The uncountable variants of automotive parts make it difficult to refine the search for the desired product. Online automotive spare parts solutions not just improve the search results but also help a customer with the product details and instant ordering in case the stock is scarce.

Smooth Payment and Shipping

Buying an automotive or its part follows numerous records such as shipping information, order details, bills, payment receipts, warranty, guaranty, and others. However, with an automated solution, these overheads can be minimized while the chances of manual errors are also nullified.

Products Exposure and Marketing

Offline store limits the product exposure as the customer has queries and buys the desired product. However, in case of an online store, it’s easy to browse the catalogs, thereby boosting the sales.

Further, an online store allows the integration of promotion with relevant products that encourage customers to buy them.

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