Contributors

Automating the Customer Journey - Busting the Myth of All or Nothing

• Martin Coady, Executive Director, Marketing Technology, VMLY&R

Model-based Development in the Automotive Industry

• Christian Schultze, Director Research and Operations, Mazda Motor Europe

Why Human Interaction is Important for Automotive Industry?

• Ian Plummer, Commercial Director, Auto Tradera

Current Challenges in Automotive Product Development and Manufacturing Require Efficient and Holistic Product Safety

• Rafal Dorociak, Head of Functional Product Safety 1, HELLA

10 Tips for Successfully Implementing Marketing Automation

• Patti Soldavini, Global Marketing Director, SGK

Navigating the Art & Science Of Marketing Automation

• Marshall Stanton, EVP, Global Operations, Catalina

Ways Technology Drives the Automotive Industry

• Carter Logan, Director, Tools & Automation, Ford Motor Company

Updated Test Automation Platform from Vector Software Offers Better Data Integration, Reporting, and Tool Integration

• Logan Joseph,Application Manager, IT,Genuine Parts Company

To Automate or Not To Automate?

• Ruslan Desyatnikov, CEO, QA Mentor

A Global Understanding Imperative in the Automotive World

• Dennis Hodges, CIO, Inteva Products