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Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing

I love talking to my clients about marketing automation, but more often than not, an exciting conversation that...

Model-based Development in the Automotive Industry

Model-based Development in the Automotive Industry

Digital simulation was long considered of limited value for the optimisation of the combustion process as a...

Why Human Interaction is Important for Automotive Industry?

Why Human Interaction is Important for Automotive Industry?

It’s important to remember that buying a car remains a big physical purchase – and often a very personal and...

Current Challenges in Automotive Product Development and Manufacturing Require Efficient and Holistic Product Safety

Current Challenges in Automotive Product Development and Manufacturing Require Efficient and Holistic Product Safety

The future is now: the digital transformation enables new possibilities for Automotive, which not long ago sounded...

To Automate or Not To Automate?

To Automate or Not To Automate?

It’s not possible to work in software quality assurance and not have heard about automation

The CIO Imperative: Connect and Collaborate to Drive the Future of Automotive

The CIO Imperative: Connect and Collaborate to Drive the Future of Automotive

Today’s automotive sector is being redefined by next-gen buyer expectations, increasingly digitized product lines, and evolved business models

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