Marketing automation systems are very hungry beasts. Collect all your branded content then perform an audit and content analysis to determine what’s valuable and current and what gaps you need to fill need to create nurture streams
For at least a decade, both SaaS and proprietary platforms like ours have been shifting to automated solutions to deliver more personalized, targeted and, therefore, relevant marketing campaigns to customers across channels.
We have fully embraced cloud computing at Inteva. We run our ERP system through the cloud—which is our bread and butter system. Cloud computing allows us to keep our costs low, keep our skill set at a higher operational level and not be bogged