Marketing automation systems are very hungry beasts. Collect all your branded content then perform an audit and content analysis to determine what’s valuable and current and what gaps you need to fill need to create nurture streams
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Automating the Customer Journey - Busting the Myth of All or Nothing
I love talking to my clients about marketing automation, but more often than not, an exciting conversation that...
Model-based Development in the Automotive Industry
Digital simulation was long considered of limited value for the optimisation of the combustion process as a...
Why Human Interaction is Important for Automotive Industry?
It’s important to remember that buying a car remains a big physical purchase – and often a very personal and...
Current Challenges in Automotive Product Development and Manufacturing Require Efficient and Holistic Product Safety
The future is now: the digital transformation enables new possibilities for Automotive, which not long ago sounded...
Navigating the Art & Science Of Marketing Automation
For at least a decade, both SaaS and proprietary platforms like ours have been shifting to automated solutions to deliver more personalized, targeted and, therefore, relevant marketing campaigns to customers across channels.
To Automate or Not To Automate?
It’s not possible to work in software quality assurance and not have heard about automation
A Global Understanding Imperative in the Automotive World
We have fully embraced cloud computing at Inteva. We run our ERP system through the cloud—which is our bread and butter system. Cloud computing allows us to keep our costs low, keep our skill set at a higher operational level and not be bogged
Are We Ready For the Next Revolution in Cars?
Ford Motor Company didn’t invent the automobile, but with the introduction of the Model T in 1908, they began a revolution that changed the world
The CIO Imperative: Connect and Collaborate to Drive the Future of Automotive
Today’s automotive sector is being redefined by next-gen buyer expectations, increasingly digitized product lines, and evolved business models
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